Famed Żywiec is equipping the University Clinical Hospital in Ostrava with premium category beds, as well as donating medical equipment to a training centre for medical students being set up by the University of Ostrava. The Zywiec-based company is performing increasingly well on the markets of Central and Eastern European countries. After three quarters, despite abandoning its presence on the Russian and Belarusian markets, Famed can boast results higher than in the corresponding period of 2021, also in its key CEE region.
A total of 125 beds have been delivered to the University Clinical Hospital in Ostrava. They will be used in the urology, oncology, internal medicine and surgery departments of the Ostrava facility. This is another hospital, after the facility in Vitkowice, which will use equipment manufactured by a Polish company from Żywiec
– We delivered the premium version of Famed NEXO beds to a hospital in Ostrava. This is our flagship model in this product category. It has remained Poland’s best-selling hospital bed for several years. The examples that arrived in Ostrava are equipped with, among other things, control elements in the handrails and panels dedicated to early patient mobilisation. These are examples of functionality that effectively support medical staff in their daily duties – comments Adam Zajac, Famed Żywiec manager responsible for CEE markets
– In the Medical Simulation Centre, which opened in October this year. Medical Simulation Centre, which opened in October this year, students will gain knowledge and hone their skills in an environment that is similar to that of a real hospital. Our equipment will be used in the paediatric intensive care unit, where learning takes place using specialised phantoms. The operating table, on the other hand, will help familiarise students with the realities of surgical procedures – says Adam Zajac. – We support not only the work of medical staff, but also the training of future doctors. Similar training centres in Poland, operating in Wrocław, Warsaw and Olsztyn, also use Famed medical equipment – he adds.
The products of the company from Żywiec are increasingly being chosen by customers from our European region. In recent years, Famed has completed several large contracts here, and apart from Ostrava, it has equipped hospitals in Romania, Serbia or Slovakia with several hundred units of various types of medical equipment. Numerous smaller contracts were also carried out in Bosnia and Herzegovina, Hungary or Ukraine. Even before the Russian aggression against Ukraine began, Famed had defined the region (with Russia and Ukraine at the forefront) as its strategic market.
– This decision was based on several aspects. Firstly, these are emerging markets, and we are focusing our operations on them, secondly, they have great potential, thirdly, they are culturally close to us, and fourthly, they offer relatively low transport costs. In the medical industry, in view of the increase in this cost category, this is of considerable importance – says Marek Suczyk, vice-president of Famed Żywiec.
In spring, the company decided to withdraw from cooperation with Russian and Belarusian contractors. The decision was connected with the cancellation of already agreed orders, as well as new requests, e.g. a project involving several dozen operating tables worth several million zlotys.
– Financially, this meant a big problem for us, as months of work and investment were lost. However, we had no dilemma about the right decision. We are now targeting the remaining countries we sell to, which is more than 100 – comments the vice-president of the Żywiec-based company.
After three quarters of this year, the leading Polish and European manufacturer of medical equipment can boast sales that are almost ¼ higher than in the corresponding period of 2021. And sales in the CEE region are forecast to double this year, relative to 2021.
– Exports generate two-thirds of our revenues and Central and Eastern European countries are contributing more and more to our portfolio. Despite our exit from Russia, we forecast the realisation of our plans in this region at a level in line with our original assumptions, i.e. also including activity in Russia and Belarus – concludes Marek Suczyk.